AC Steel

Brochure Site for a steel manufacturer that serves the greater midwestern United States. Each of the images seen here include looping video.

  • 2 Developers, 1 Designer, 1 Video Editor, 1 Content Writer

  • Graphic Designer, Wireframe Designer, Wordpress Developer, Theme Developer, Video Editor

  • Wordpress custom theme, PHP, ACF, HTML/CSS, JQuery, Photoshop, After Effects.

Reimagining “Tough as Steel” in modern times.

The User

The Client

Steel manufacturer serving the greater midwestern US, wanting a site with a little more “whizbang”.

The primary end user for this site are buyers in the steel industry, who don’t want frills or fussiness. An aesthetic is still needed though, so instead of making the look and feel bad diamond plate backgrounds, I wanted to go a more modern approach to a “Steel Strong” aesthetic.

The Opportunity

A “strong” “no frills” look is what most excited me, as many websites now go for a softer look. This was a great opportunity to make something “Strong” AND Modern, and show that these two sentiments can exist together.

Create a section for “On hand steel” as this is something that many steel buyers request.

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Create a brand that achieves both “strength” and modernity.

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Create looping video for Hero sections.

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The result & impact

A brand that brings a new modern take on the “tough as steel” concepts.

Easy navigation, fast learning curve, bold messaging.

Fonts and Colors

Brand red and Gunmetal Grey, variations of these colors, and a pale pink background bring a modern yet tough look to the overall site.