CWW
A Cleveland-based web design firm, focusing on digital marketing services, managed hosting services, and web application custom development.
-
3 Developers, 1 Designer, 1 Marketing Specialist
-
Graphic Designer, Wireframe Designer, PHP Developer, Wordpress Developer, HTML/ CSS Developer.
-
Wordpress, PHP, HTML/CSS, ACF, Illustrator, Photoshop, XD, Figma
Your Friendly Neighborhood Developers.
The Client
CWW, a digital marketing and web hosting company, needed a website that spoke to their core customers: businesses who want a renewed web presence or custom solution that is a stress-free process. The design needed to make this functionally easy and visually friendly and approachable.
The User
The primary end user for this site are small to mid sized businesses that don’t have the time to create a website or digital marketing strategy. This site needed to speak to the non tech-speaking client, who want a custom and friendly customer service experience.
The Opportunity
CWW needed to strike the balance between tech-fluent and “not too cool for school.” Some tech service sites tend to be on the futuristic tech-nerd side, but this needed to be much warmer and relatable.
*
Overall Look and Feel that is approachable and friendly, speaking to the non-tech savvy clients that CWW caters to. Balance between tech and warmth.
Logo and Color scheme that is fun, but not overpowering. Like the ease of talking to an old friend.
*
The result & impact
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more or maybe you have a creative project.
Logo
Relatable, approachable, and speaks to hometown pride and the familiar.
Fonts and Colors
Fun, yet not overwhelming. A color scheme that is complimentary and relates to the brand, colors are also ADA compliant.
Easy to scroll, concise messaging.
Projects that are shown give a taste to the user what kind of work they do, without overwhelming them with marketing clutter.